About Me

I’m Javier Valcarcel.

Copywriter with 10 years experience.

Raised in traditional advertising, now leading in digital marketing.

Believer in the limitless potential of great ideas because they can cause a global impact in an instant and move people in ways you’ve never imagined.

Addicted to that tingly feeling one gets when a great idea comes up.

Be it leading a creative team towards those great ideas or sitting down and crafting copy that works beautifully for you, let my love for what I do become a wonderful asset for you and your company.

Contact me at: 787-528-4802 or javier.valcarcel@gmail.com

Check out my work, scroll down and click older to keep going. Thank you!

Paradise for 10

Lead creative for Copa Airlines’ biggest sweepstakes project of the year. Covering the entire LATAM market, Paradise for 10 overachieved in more ways than one.  An effective social media mix (increasing chances to win by sharing on Facebook, Twitter, G+, Instagram, Foursquare or Pinterest) and strategic email marketing helped Paradise for 10 go above and beyond its KPIs.

RESULTS

Sales after Dilution – 214.83% above projected sales

Registered Users – 182.26% more than projected

Email marketing – 190.76% above projected sales

Invitations/Posts/Shares – 1,293.22% above projections

Clicks – 139.56% more than projected

Thanks to Paradise for 10, Copa Airlines achieved a Klout score of 84, (last year’s score was 69, when Copa was named the 3rd most influential airline in social media).

In the end, Paradise for 10 may have proved to be Copa’s most engaging social endeavor to date.

Copa Christmas 2012

Lead creative behind Copa Airlines’ 2012 Christmas Campaign where we highlighted those special “destinations” which we all can sympathize with during the holidays: your mom’s cooking, your loved one’s hugs, spending time with friends and all those special moments that are the true destinations we travel to during Christmas season.

So a microsite was created to allow users to share their holiday destinations.

 A live “flight destination” board was used as a landing page, showing user-submitted emotional destinations.

Users entered their special moments in the same way they would book a flight.

Then, they would go on to share their holiday destination with a message and an image of his choosing on Facebook and Twitter.

A special gift awaited every user at the end of the experience.