Licor 43: "¿A Qué te Sabe Licor 43?"

Like a stolen kiss

Like that girl with the white skirt hanging with her two friends

Like meeting a cute guy who just happens to be a single doctor with a house in Condado, Rincon and Barcelona

Tastes like a three for three at the pub tonight

Like hooking up with someone at the end of the night

OBJECTIVE: Make Licor 43 appealing to younger consumers. 

RESULT: "What does Licor 43 taste like?" A collection of phrases that make up a wide variety of appealing experiences. Of course, the more you can mix Licor 43 with, the more experiences come alive. 

Money Express - "Lucha Libre" - TV 15ss

Ad for Money Express personal loans. In Spanish, "Luchando" means both "wrestling" and "struggling", which is perfect for this ad. The image of the main character's fear at what he's going up against makes up this ad's appeal because it is something we can all relate to.

Coors Light Circotic

Part of the team that brought the event and its scary circus concept to life. Today, Circotic is one of Coors Light's most anticipated annual events.

Nissan Versa Radio Ad 30ss - "Versaida"

Money Express -"Mamá Enferma" - TV15ss

Money Express personal loans TV ad for the 2007 Back to School Season. If kids play sick to skip school, mom plays sick to skip paying for school.

Money Express - "Árbol de Navidad" - TV15ss

Christmas 2007 TV ad for Money Express personal loans showing a literal interpretation of "not having enough money for Christmas".