Copa Christmas 2012

Lead creative behind Copa Airlines’ 2012 Christmas Campaign where we highlighted those special “destinations” which we all can sympathize with during the holidays: your mom’s cooking, your loved one’s hugs, spending time with friends and all those special moments that are the true destinations we travel to during Christmas season.

So a microsite was created to allow users to share their holiday destinations.

 A live “flight destination” board was used as a landing page, showing user-submitted emotional destinations.

Users entered their special moments in the same way they would book a flight.

Then, they would go on to share their holiday destination with a message and an image of his choosing on Facebook and Twitter.

A special gift awaited every user at the end of the experience.