Paradise for 10

Lead creative for Copa Airlines’ biggest sweepstakes project of the year. Covering the entire LATAM market, Paradise for 10 overachieved in more ways than one.  An effective social media mix (increasing chances to win by sharing on Facebook, Twitter, G+, Instagram, Foursquare or Pinterest) and strategic email marketing helped Paradise for 10 go above and beyond its KPIs.

RESULTS

Sales after Dilution – 214.83% above projected sales

Registered Users – 182.26% more than projected

Email marketing – 190.76% above projected sales

Invitations/Posts/Shares – 1,293.22% above projections

Clicks – 139.56% more than projected

Thanks to Paradise for 10, Copa Airlines achieved a Klout score of 84, (last year’s score was 69, when Copa was named the 3rd most influential airline in social media).

In the end, Paradise for 10 may have proved to be Copa’s most engaging social endeavor to date.